Shift Miami, a key event for the global developer community hosted by Infobip, a global telecommunications leader with reach across six continents, featured Very Big Things to speak on AI in production. Our VP of Go-to-Market, Alex Nucci, led a presentation showcasing our transformative AI solutions in partnership with Zumba, effectively demonstrating how we leverage AI to enhance global communications.
In our collaboration with Zumba, we introduced the Zumba Translation System (“The Brain”), integrated within Zumba’s Figma environment. Utilizing OpenAI’s GPT-4, this system delivers swift and accurate transcreations, significantly reducing translation times and costs while maintaining cultural integrity across diverse markets. This project not only streamlined Zumba’s global outreach but also led to substantial annual savings, underscoring the practical benefits of AI in real-world applications.
Presenting at Shift Miami provided an opportunity to discuss our application of AI technologies in practical scenarios. Through the Zumba project, we demonstrated our ability to apply AI to enhance business processes and tackle complex challenges efficiently, further contributing to the dialogue on digital innovation.